The History of Naviant
Let’s take a trip back to the earlier part of the last decade. The Internet was rife with opportunity and email marketing was picking up a steam as more and more people were gaining access to this means of communication.
One such company that flourished during the earlier part of the decade under the leadership of CEO Michael Brauser was Naviant. This company, known as E-Direct prior to that, assembled massive amounts of data and became a leading marketer in the online world.
Shortly after, the company was sold to Equifax, the largest credit reporting agency in the country. The rest is history.
